OPPORTUNITIES FOR ENCOURAGING INTERNAL ENTREPRENEURIAL INITIATIVES AMONG EMPLOYEES IN MANUFACTURING COMPANIES – CASE STUDY OF THE COMPANY VENDOM
Abstract: Internal entrepreneurship refers to a process based on the creation of innovative ideas within existing companies with the aim of improving business strategy and achieving long-term success. Creative and innovative solutions arising from the concept of internal entrepreneurship represent a new product, a new service, or a new value that ...
By Sandra Đukanović, Zoran Rakićević, Ognjen Anđelić
THE ROLE OF THE MASS MEDIA IN CREATING THE POLITICAL ATTITUDE OF THE POPULATION
Mass media play a central role in informing the public about what is happening, both locally and globally, especially in those areas about wich consumers of media content do not have direct knowledge or experience. Recent researches have shown that the mass media do have undeniable role in creating public opinion, influencing the thoughts, at...
By Sandra Đukanović
RTRS AND BNRTV - MASS MEDIA THAT SHAPE REALITY OR INFORM THE PUBLIC
According to multiple consecutive studies made by TV station viewership measurement agencies, BNRTV (Radio Television BN) and RTRS (Radio Television of Republika Srpska) represent the most watched and influential mass media in Republic of Srpska. The aim of the research conducted within this study is to demonstrate, through comparative analys...
By Sandra Đukanović