Intrinsic motivation is the initiation and direction of certain employee behaviour through intangible and non-financial rewards. In health organizations, intrinsic motivation stands out as a key factor in achieving efficiency, which is why human resource managers strive to stimulate employees to provide high quality health care by applying in...

By Aleksandar Čivović, Marko Slavković, Ana Aničić

 By creating digital representations of items, the digital twin concept bridges the gap between the physical and virtual worlds. Digital twin is an emerging technology that has recently received a lot of attention. With advancements in data acquisition, processsing, simulation, visualization and many other associated technologies, the concept ...

By Mirjana Maksimović, Zvjezdana Krstić

 The advent of digital marketing and its application has triggered a digital revolution in consumer behavior. Its appearance has completely changed the pattern of consumer behavior in the shopping process. Digital marketing in a completely new way without any effort in an efficient, economical and effective way connects potential customers any...

By Mladen Milić, Dražen Vrhovac, Jelena Vitomir

 Consumer behavior has changed. Everything is gravitating towards customization. The key driving forces without a doubt are technological growth that is developing in a rapid rhythm. Historically, the companies had a one-way communication with the consumers, where the goal was to push broadcast marketing whereas today consumers are becoming pr...

By Mladen Mirosavljević, Mirjana Milovanović

 The future of receptive tourism in this area relies on the potential of numerous small, family hotels. They encourage the regional development of underdeveloped areas and easily fit into the destination they belong to. Their most distinctive feature is the direct relationship with hotel guests. A small family hotel business is able to fully a...

By Ivana Vladimirović, Miroljub Đenadić, Dejan Grujić, Saša Spasojević

 Leadership, as a process of engaging and directing employees towards the realization of a certain goal, is a social process that has a significant impact on job satisfaction. In healthcare organizations, job satisfaction is a antecedent of performances, so a leadership style must be created to provide a positive impact on both intrinsic and e...

By Vesna Malićanin, Marko Slavković

 The paper focuses on understanding the central issues related to intellectual capital with afocus on family businesses. Intellectual capital is becoming a resource of primordialimportance for the creation of economic wealth. It is indisputable that tangible assetscontinue to be an important factor in the production of both goods and services,...

By Bosiljka Srebro, Nenad Marković, Vuk Mirčetić, Ognjen Bakmaz, Uglješa Mrdić

 The job design of health organizations is one of the ways to provide motivation and job satisfaction, which are key determinants of the quality of health care. In this context, the research of social, motivational and contextual factors of job design is most often performed. However, results often show that there are differences in the percep...

By Danijela Nešić, Marko Slavković, Nikola Jerkan

 Human resource management in sports organizations is a relatively new management discipline, and the topic of the paper is current from the aspect of examining the way of functioning and innovation in this field. Namely, human resource management is perhaps the most important segment in running a sports organization, since its basic resources...

By Branko Ćurlić, Jelena Ružičić

 The current trend of change at the global level in the political, social, economic and institutional spheres could not remain without influence on nation states and thus on the public sector. All these new conditions, phenomena and events define the new environment in which the state or the public sector operates. There is no possibility for ...

By Biljana Bjelica, Dragan Vukasović, Darko Martinov