The interest in locally sourced food products is on the rise. Alongside their impact on the local economy and rural development, attention is drawn to their ecological advantages and their present or potential contribution to the growth of rural tourism. Gaining a thorough understanding of consumer preferences and habits is vital for effectiv...

By Boglárka Ágnes Mészáros, Tibor Gonda, László Csóka

 The aim of this paper is to investigate the impact of artificial intelligence on consumers, the familiarity of consumers with artificial intelligence, as well as the interaction of consumers with tools that use artificial intelligence in their work. The main conclusions of the research indicate that marketing is increasingly changing and adap...

By Nikola Vojvodi, Mladen Ivić, Željko Grublješić, Azemina Mašović

 The advent of digital marketing and its application has triggered a digital revolution in consumer behavior. Its appearance has completely changed the pattern of consumer behavior in the shopping process. Digital marketing in a completely new way without any effort in an efficient, economical and effective way connects potential customers any...

By Mladen Milić, Dražen Vrhovac, Jelena Vitomir

 Taking into account the current trends in the financial markets and the crisis caused by the COVID-19 virus, the paper analyzes, tests and quantifies the impact of inflation rates on daily rates of return-on-investment activities in the financial markets of Serbia and Republic of Srpska. The aim of the research is a concrete, practically test...

By Marko Milošević, Ognjen Bakmaz

 Understanding the factors that influence consumers when making purchasing decisions, the phases that consumers go through to make decisions, as well as how to evaluate the company after the purchase are just some of the elements that require research into consumer behavior to gain a competitive advantage in the market. Digital transformation ...

By Zvjezdana Krstić, Mirjana Maksimović

 By creating digital representations of items, the digital twin concept bridges the gap between the physical and virtual worlds. Digital twin is an emerging technology that has recently received a lot of attention. With advancements in data acquisition, processsing, simulation, visualization and many other associated technologies, the concept ...

By Mirjana Maksimović, Zvjezdana Krstić

 Modern healthcare is characterized by a clear trend towards a value-based approach first presented by M. Porter in 2004 as a competitive strategy for US healthcare system. The concept expands the focus from operating solely with clinical data by including a patient’s values. The goal of the study is to present a personal experience of i...

By Yuliia Zuenkova

 Consumer behavior has changed. Everything is gravitating towards customization. The key driving forces without a doubt are technological growth that is developing in a rapid rhythm. Historically, the companies had a one-way communication with the consumers, where the goal was to push broadcast marketing whereas today consumers are becoming pr...

By Mladen Mirosavljević, Mirjana Milovanović

 The future of receptive tourism in this area relies on the potential of numerous small, family hotels. They encourage the regional development of underdeveloped areas and easily fit into the destination they belong to. Their most distinctive feature is the direct relationship with hotel guests. A small family hotel business is able to fully a...

By Ivana Vladimirović, Miroljub Đenadić, Dejan Grujić, Saša Spasojević

 Eco-design and usage of eco-labels on milk packaging, have a great influence on consumers when choosing and buying this product. Milk is usually packed in carton packs, plastic bottles or bags, and glass bottles. There is a worldwide trend of using innovative technologies for packing milk in aseptic packaging made of biodegradable materials. ...

By Suzana Knežević, Milena Milojević, Biljana Delić Vujanović, Goran Stanišić