Vendors utilize various sales strategies to secure the greatest possible return and the most favorable customer experience. One of the most commonly used sales promotion method refers to discounts that can be highlighted in a variety of ways with the aim of encouraging customers to buy products. The subject of the paper is the analysis of the...

By Milica Slijepčević, Karolina Perčić, Stefan Alimpić

 The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...

By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić

 The interest in locally sourced food products is on the rise. Alongside their impact on the local economy and rural development, attention is drawn to their ecological advantages and their present or potential contribution to the growth of rural tourism. Gaining a thorough understanding of consumer preferences and habits is vital for effectiv...

By Boglárka Ágnes Mészáros, Tibor Gonda, László Csóka

 The aim of this paper is to investigate the impact of artificial intelligence on consumers, the familiarity of consumers with artificial intelligence, as well as the interaction of consumers with tools that use artificial intelligence in their work. The main conclusions of the research indicate that marketing is increasingly changing and adap...

By Nikola Vojvodi, Mladen Ivić, Željko Grublješić, Azemina Mašović

 The subject of this research paper is the possibility of improving supply chain management (SCM) using electronic business. In order to be competitive, a company needs to develop in line with market trends. The impact of electronic business on SCM has led to the development of eSCM, which creates new business opportunities in the market. Thi...

By Lidija Paunović, Sandra Milunović Koprivica, Olga Ristić

 In order to appropriately approach the socialization process, which is extremely important for young athletes, it is desirable that coaches, as well as all members of a sports club, be familiar with the basic knowledge regarding this process. It is important to distinguish between sources and agents of socialization, where the main source is ...

By Milovan Tomić, Bojana Ostojić, Boris Latinović, Irena Petrušić

 The majority of authors in previous researches agree that strategic corporate goals should be clear, timely, transparent and accessible to all stakeholders. What is not yet completely clear and sufficiently researched is how much the perception of these goals by employees as stakeholders affects their motivation? The goal of this research is ...

By Ivka Talić

 Our personal lives and our work commitments should be in balance. Many female employees face the double burden of their careers and families. Previous studies have established that there are differences in women's work behavior by marital status, but these results are still largely unclear and sometimes questionable. The aim of this research ...

By Ivka Talić

 The man is a piece which is in the environment of others where it can directly provide the important information that are necessary for the wise direction of its own and their activities. Many important facts are located outside of place and time or remain hidden within them. For example, the "true" or "real" attitudes, beliefs and emotions o...

By Slađana Lolić, Biljana Rađenović Kozić

 Accessible or barrier-free tourism is still an under-researched area in tourism research in Hungary. With a better management and a more focused marketing, better access and more successful involvement of this this target group with special needs is an unused reserve in tourism development. Based on the results of a questionnaire survey, the ...

By Tibor Gonda, Zoltán Raffay