The aim of this paper is to investigate the impact of artificial intelligence on consumers, the familiarity of consumers with artificial intelligence, as well as the interaction of consumers with tools that use artificial intelligence in their work. The main conclusions of the research indicate that marketing is increasingly changing and adap...

By Nikola Vojvodi, Mladen Ivić, Željko Grublješić, Azemina Mašović

 It is almost unavoidable not to find cases of abuse of position and authority perpetrated by bank clerks in the banking sector. Through the research itself, different types of misuses will be elaborated in this paper, such as creating loan documentation with false documents and subsequently approving the monetary loan or credit until the mome...

By Almir Pustahija, Adisa Jusić

 In recent years, advertising on social networks has become one of the important factors for the survival of companies on the market. It seems that there is more and more advertising and less and less ethics. Precisely because of this, the paper pointed out the importance of ethics when advertising on social networks. Also, the results of the ...

By Mirjana Milovanović, Svetlana Dušanić-Gačić, Zorana Agić

 The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...

By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić

 The interest in locally sourced food products is on the rise. Alongside their impact on the local economy and rural development, attention is drawn to their ecological advantages and their present or potential contribution to the growth of rural tourism. Gaining a thorough understanding of consumer preferences and habits is vital for effectiv...

By Boglárka Ágnes Mészáros, Tibor Gonda, László Csóka

 Due to the consequences caused by the crisis of the COVID-19 virus pandemic (interrupted supply chains), energy crisis, geopolitical crisis (war conflicts between Russia and Ukraine) resulting in high inflation, the working paper analyzes, tests and quantifies the impact of gold price movements on daily rates of return from investment activit...

By Marko Milošević, Ognjen Bakmaz

 The digital transformation of businesses is currently experiencing significant improvements, supported by the use of artificial intelligence. The manufacturing sector is being substantially transformed using emerging technologies. Consequently, the manufacturing environment has become more dynamic and complex, causing more interdependencies, ...

By Nenad Medić, Zoran Anišić

 The Common Agricultural Policy of the European Union has been widely known for more than 60 years. The aim of this joint policy is to ensure an adequate supply of food, given that after the war and years of hunger, people could not adequately enjoy the presence of a variety of foods. Current food systems are characterized by the overproductio...

By Milica Stanković, Tiana Anđelković

 The common agricultural policy of the European Union for the period 2023-2027 aims to stop environmental degradation and reverse it in favour of climate change mitigation, efficient use of limited natural resources and biodiversity conservation. Agriculture in the European Union (EU) is strongly influenced by the Common Agricultural Policy (C...

By Milica Stanković, Tiana Anđelković

 The modern era is shaped by intense competition and demanding consumers, which is why companies abandon traditional communication methods and focus on digital media imposed by the development of information technologies. The presence of the company on the Internet is not a goal, but something that is taken for granted. The attention of the ma...

By Simonida Vilić, Ilić Milana, Ajder Dajana