THE IMPACT OF DIGITAL TWIN TECHNOLOGY ON MARKETING
By creating digital representations of items, the digital twin concept bridges the gap between the physical and virtual worlds. Digital twin is an emerging technology that has recently received a lot of attention. With advancements in data acquisition, processsing, simulation, visualization and many other associated technologies, the concept ...
By Mirjana Maksimović, Zvjezdana Krstić
THE ROLE OF THE GUARDIANSHIP AUTHORITY IN THE PROCEDURES OF ENFORCEMENT OF DECISIONS IN THE FIELD OF FAMILY LAW
In this paper, we will deal with guardianship authorities that participate in the enforcement of decisions in the field of Family Law.The Law on Enforcement Procedure prescribes basic procedural rules of importance for the execution of court decisions in the field of family relations - family law, which refer to the surrender and confiscation...
By Biljana Petrović, Slađana Jovanović
A MINOR AS A TRANSPLANT ORGAN DONOR
Human organ donation is an act of humanity and mercy, an expression of solidarity with the person in need of an organ and his family and, therefore, represents socially desirable and notably acceptable individual action. A living donor transplant is based on the principle of voluntarism and the protection of the individual person's autonomy, ...
By Dragica Živojinović, Nina Planojević
CHALLENGES FOR CRYPTOCURRENCY AUDIT, ATTITUDES OF PRACTITIONERS IN THE AUDIT IN THE REPUBLIC OF SERBIA
Cryptocurrencies are a challenge for auditors worldwide because entities required to audit financial statements can do business with cryptocurrencies. Since the accounting coverage of cryptocurrencies is not yet clearly defined, cryptocurrencies have a particular specific risk that arises due to insufficient knowledge of cryptocurrencies, the...
By Nemanja I. Jakovljević
THE IMPACT OF THE UKRAINIAN WAR ON THE MOSCOW STOCK EXCHANGE
The history of the Russian Stock Exchange is very rich. The first stock exchange was founded in St. Petersburg in 1703, it was a trade in goods. In Moscow, the trading platform was opened more than a century later, in 1839, and trading on Russian stock exchanges began in the 1860. Russia's invasion in Ukraine has roiled global markets. Inflat...
By Turdean Cosmina Maria, Benea Marius Călin
TAXATION AND COMMON TAX POLICY IN EU COUNTRIES
Today's modern states cover most of their expenditures with fiscal revenues, which are undoubtedly the most important group of revenues, and the most prominent item of these revenues should be taxes that cover 80% of public expenditures in the budgets of modern states. Through the introduction to the types and goals of taxation, the scope of ...
By Mirjana Radaković
THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) IN PREDICTING CONSUMERS' BEHAVIOR
Understanding the factors that influence consumers when making purchasing decisions, the phases that consumers go through to make decisions, as well as how to evaluate the company after the purchase are just some of the elements that require research into consumer behavior to gain a competitive advantage in the market. Digital transformation ...
By Zvjezdana Krstić, Mirjana Maksimović
MARKETING ACTIVITIES OF SMALL FAMILY HOTELS
The future of receptive tourism in this area relies on the potential of numerous small, family hotels. They encourage the regional development of underdeveloped areas and easily fit into the destination they belong to. Their most distinctive feature is the direct relationship with hotel guests. A small family hotel business is able to fully a...
By Ivana Vladimirović, Miroljub Đenadić, Dejan Grujić, Saša Spasojević
THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOR
The advent of digital marketing and its application has triggered a digital revolution in consumer behavior. Its appearance has completely changed the pattern of consumer behavior in the shopping process. Digital marketing in a completely new way without any effort in an efficient, economical and effective way connects potential customers any...
By Mladen Milić, Dražen Vrhovac, Jelena Vitomir
CONVERSATIONAL MARKETING - NEW ROLES OF CONSUMERS
Consumer behavior has changed. Everything is gravitating towards customization. The key driving forces without a doubt are technological growth that is developing in a rapid rhythm. Historically, the companies had a one-way communication with the consumers, where the goal was to push broadcast marketing whereas today consumers are becoming pr...
By Mladen Mirosavljević, Mirjana Milovanović