The majority of authors in previous researches agree that strategic corporate goals should be clear, timely, transparent and accessible to all stakeholders. What is not yet completely clear and sufficiently researched is how much the perception of these goals by employees as stakeholders affects their motivation? The goal of this research is ...

By Ivka Talić

 Vendors utilize various sales strategies to secure the greatest possible return and the most favorable customer experience. One of the most commonly used sales promotion method refers to discounts that can be highlighted in a variety of ways with the aim of encouraging customers to buy products. The subject of the paper is the analysis of the...

By Milica Slijepčević, Karolina Perčić, Stefan Alimpić

 Nowdays, when the world is changing really fast, it is necessary to be ready to react and adapt to all the changes, both within the organization and in the external environment. Proper managment of branding of an individual, organization, company all the way up to the level of one country is very important and it leads us to successfull respo...

By Bojana Ostojić, Jelena Ružić, Jelena Stošić, Irena Petrušić

 In order to appropriately approach the socialization process, which is extremely important for young athletes, it is desirable that coaches, as well as all members of a sports club, be familiar with the basic knowledge regarding this process. It is important to distinguish between sources and agents of socialization, where the main source is ...

By Milovan Tomić, Bojana Ostojić, Boris Latinović, Irena Petrušić

 The modern era is shaped by intense competition and demanding consumers, which is why companies abandon traditional communication methods and focus on digital media imposed by the development of information technologies. The presence of the company on the Internet is not a goal, but something that is taken for granted. The attention of the ma...

By Simonida Vilić, Ilić Milana, Ajder Dajana

 Our personal lives and our work commitments should be in balance. Many female employees face the double burden of their careers and families. Previous studies have established that there are differences in women's work behavior by marital status, but these results are still largely unclear and sometimes questionable. The aim of this research ...

By Ivka Talić

 The man is a piece which is in the environment of others where it can directly provide the important information that are necessary for the wise direction of its own and their activities. Many important facts are located outside of place and time or remain hidden within them. For example, the "true" or "real" attitudes, beliefs and emotions o...

By Slađana Lolić, Biljana Rađenović Kozić

 The digital transformation of businesses is currently experiencing significant improvements, supported by the use of artificial intelligence. The manufacturing sector is being substantially transformed using emerging technologies. Consequently, the manufacturing environment has become more dynamic and complex, causing more interdependencies, ...

By Nenad Medić, Zoran Anišić

 The Common Agricultural Policy of the European Union has been widely known for more than 60 years. The aim of this joint policy is to ensure an adequate supply of food, given that after the war and years of hunger, people could not adequately enjoy the presence of a variety of foods. Current food systems are characterized by the overproductio...

By Milica Stanković, Tiana Anđelković

 The common agricultural policy of the European Union for the period 2023-2027 aims to stop environmental degradation and reverse it in favour of climate change mitigation, efficient use of limited natural resources and biodiversity conservation. Agriculture in the European Union (EU) is strongly influenced by the Common Agricultural Policy (C...

By Milica Stanković, Tiana Anđelković