Social networks play an important role in various fields of companies' businesses. Numerous studies deal with analyzing the content shared with followers through these modern communication channels. What is shown through social networks are promises that are created and presented to followers to make a sale and build an emotional connection w...

By Dragana Gašević, Marija Vranješ, Dragana Tomašević

 In the Republic of Serbia, large quantities of animal waste are generated that are not managed adequately. A particular category of this waste is slaughterhouse waste, which has significant potential to be used for energy purposes. Most slaughterhouses and private farms are forced to independently resolve the issue of disposing of slaughterho...

By Suzana Knežević, Milena Milojević, Maja Došenović Marinković, Ljiljana Tanasić

 Everyone knows that agriculture is vital for feeding and clothing people and supplying raw materials for industry, and its importance will remain. However, intensifying agriculture leads to issues like pollution, residues, and animal welfare problems. These issues are why unconventional livestock production is becoming more common. For instan...

By Milena Milojević, Suzana Knežević, Maja Došenović Marinković, Goran Stanišić

 Traditional media are losing their attractiveness in the modern business environment, particularly among the younger population. At the same time, more and more people are shifting towards social media and relying on influencer endorsements. In these circumstances, it becomes evident that integrating influencers into the company's marketing s...

By Marija Vranješ, Dragana Gašević, Dragana Tomašević

 Calculation and measurement of the impact of achieved business results with the contribution of marketing and product branding is a continuous process in every business environment. This type of evaluation is necessary so that management can determine the validity of various marketing concepts focusing on planning adequate marketing strategy ...

By Vucelja Lekić, Mladen Janjić, Nada Damljanović

 Cyanobacteria (blue-green algae) are a group of photosynthetic procaryotes investigated as an exceptional source of novel and bioactive compounds, while some species are used in aquaculture, agriculture, food and feed, etc. Recently, these microorganisms have been intensively studied to develop biocrusts, with the aim of stabilizing the soil ...

By Dajana Blagojević, Petar Davidović, Jovana Panajotović, Jelica Simeunović

 The global trend is towards increasing the fraction of energy supply from renewable sources. Governments, corporate organizations and international agencies all over the world are collaborating towards achieving affordable and sustainable energy supply. Using observation method and secondary data from literature, this study explored the feasi...

By Israel Dunmade

 This scientific work aims to evaluate the life cycle of biodiesel, using the method of environmental impact and sustainability analysis. Biodiesel is a biofuel obtained by processing vegetable oils or animal fats, which can be used as a substitute for conventional diesel, due to its renewable nature and lower impact on greenhouse gas emission...

By Ivan J. Stojković, Miljana Krstić, Ana Veličković, Jelena Avramović, Vlada Veljković

 Composting is defined as the decomposition of wet, solid organic matter using aerobic microorganisms under controlled conditions. As a product, a useful material is obtained, similar to humus, which does not have an unpleasant smell and can be used as a soil conditioning agent or as a fertilizer. The main goals of composting different organic...

By Ivan Stojković, Milica Karanac, Vladimir Pavićević

 Invasive plant species pose a significant global biodiversity challenge due to their rapid spread and competition with native species, necessitating effective conservation strategies to mitigate their impact. A floristic survey in the "Vlasina" protected area (An Area of Outstanding Natural Beauty in Serbia) identified six highly invasive pla...

By Filip Grbović, Snežana Branković, Nevena Petrović