The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...

By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić

 The authors investigate the external solvency of three Balkan countries, two of which are socalled late transition countries (Bosnia and Herzegovina and Serbia), while Bulgaria is a country that has completed the transition and become a member of the European Union since 2007. Two indicators of external solvency are analysed: External debt/g...

By Danijela Despotović, Srđan Milicević, Vladimir Nedić, Slobodan Cvetanović

 The aim of this paper is to investigate the impact of artificial intelligence on consumers, the familiarity of consumers with artificial intelligence, as well as the interaction of consumers with tools that use artificial intelligence in their work. The main conclusions of the research indicate that marketing is increasingly changing and adap...

By Nikola Vojvodi, Mladen Ivić, Željko Grublješić, Azemina Mašović

 The interest in locally sourced food products is on the rise. Alongside their impact on the local economy and rural development, attention is drawn to their ecological advantages and their present or potential contribution to the growth of rural tourism. Gaining a thorough understanding of consumer preferences and habits is vital for effectiv...

By Boglárka Ágnes Mészáros, Tibor Gonda, László Csóka

 In recent years, advertising on social networks has become one of the important factors for the survival of companies on the market. It seems that there is more and more advertising and less and less ethics. Precisely because of this, the paper pointed out the importance of ethics when advertising on social networks. Also, the results of the ...

By Mirjana Milovanović, Svetlana Dušanić-Gačić, Zorana Agić

 It is almost unavoidable not to find cases of abuse of position and authority perpetrated by bank clerks in the banking sector. Through the research itself, different types of misuses will be elaborated in this paper, such as creating loan documentation with false documents and subsequently approving the monetary loan or credit until the mome...

By Almir Pustahija, Adisa Jusić

 In the paper, the authors problematize the process of approaching the Western Balkan countries to membership in the European Union through the analysis of the process of stabilization and association from the aspect of fulfilling the criteria for membership in the European Union. In fact, the main goal of the paper is to determine whether thi...

By Cvijetin Živanović, Besim Duraković

 The use of solar panels for the production of electric energy for one's own needs is at the beginning in Serbia. The adoption of the Law on Renewable Energy Sources and by-laws on the status of prosumer has initiated a greater interest of both households and business entities in greater use of energy produced in this way.In addition to simpli...

By Ana Radojević, Ivan Popović, Marija Matejić, Marko Pantić, Jasmina Skerlić

 The global energy landscape is mired in persistent challenges characterized by the depletion of fossil fuel reserves and volatile, elevated energy prices. The extensive utilization of fossil fuels has engendered adverse environmental repercussions, substantially augmenting atmospheric carbon dioxide (CO2) and other greenhouse gases. This has ...

By Ivan Popović, Milan Djordjević, Marko Pantić, Jasmina Skerlić

 The paper presents the concept of competitiveness of the city's economy. Its growing importance in the theory and policy of the competitiveness of certain urban areas is highlighted. The concept of city competitiveness means a kind of theoretical and methodological unification of the general and local dimensions of the multi-level category of...

By Srđan Milicević, Danijela Despotović, Slobodan Cvetanović, Lela Ristić