Calculation and measurement of the impact of achieved business results with the contribution of marketing and product branding is a continuous process in every business environment. This type of evaluation is necessary so that management can determine the validity of various marketing concepts focusing on planning adequate marketing strategy ...

By Vucelja Lekić, Mladen Janjić, Nada Damljanović

 A histogram is a graphical representation of the distribution of data, commonly used as an analysis tool in statistics to visualize the frequency distribution of a dataset. Our focus of interest lies in the Frequency Histogram, a special graph that employs vertical columns to illustrate the frequency of occurrence of each data element. Here, ...

By Dushan Bikov, Limonka Koceva Lazarova, Zoran Panov

 The development of a country’s finacial szstem is reflected in the diversity of financial institutions that make up it, and the structure of the financial system of selected countries is of a bankocentric type, characterized by traditional banking. The subject of this paper is a comparative analysis of the business of the microcredit se...

By Milica Lakić, Jelena Jovović, Ružica Đervida, Zoran Đuričić

 In today's fast-paced, highly competitive and innovative environment, satisfying consumer needs is a major challenge for companies. In modern times, companies that operate as a whole that uses all their available resources survive successfully. In order to be able to use all its resources, it is necessary to connect all parts of the company i...

By Nikola Vojvodić, Milja Šteković, Darko Vaselić

 Internet marketing is a very important tool in the hands of management, which they use more and more recently in order to manage the company more easily and better, and as a result achieve the best possible business results. Good results achieved in this way will inevitably position the company in a desirable place on the market and thus give...

By Mladen Milić, Jelena Lutovac

 The COVID-19 pandemic affected all countries both in social and economic dimensions. Currently, vaccination is considered to be one of the most efficient solutions which can stop the further spread of the virus. Therefore, the paper aims to understand the factors that determined the social approval of the COVID-19 vaccines in Romania. To get ...

By Balázs Boga

 Traditional media are losing their attractiveness in the modern business environment, particularly among the younger population. At the same time, more and more people are shifting towards social media and relying on influencer endorsements. In these circumstances, it becomes evident that integrating influencers into the company's marketing s...

By Marija Vranješ, Dragana Gašević, Dragana Tomašević

 Social networks play an important role in various fields of companies' businesses. Numerous studies deal with analyzing the content shared with followers through these modern communication channels. What is shown through social networks are promises that are created and presented to followers to make a sale and build an emotional connection w...

By Dragana Gašević, Marija Vranješ, Dragana Tomašević

 The position of the brand in the market of the 21st century is a very important question of the theory and practice of marketing. Brands rule the markets. Consumers feel more confident buying brands. Pandemics, wars, economic crises and the appearance of a large number of producers contribute to the fact that consumers feel insecure and that ...

By Miljenko Strnad, Biljana Rađenović Kozić

 The pandemic caused by the coronavirus (COVID-19) has had a significant impact on the global economy and in a very short period of time it changed society as a whole, the daily social activities of people, as well as the business activities of economic entities. "New Reality" has had an effect on international marketers, and accordingly on In...

By Miljenko Strnad, Biljana Rađenović Kozić