Social networks play an important role in various fields of companies' businesses. Numerous studies deal with analyzing the content shared with followers through these modern communication channels. What is shown through social networks are promises that are created and presented to followers to make a sale and build an emotional connection w...

By Dragana Gašević, Marija Vranješ, Dragana Tomašević

 Internet marketing is a very important tool in the hands of management, which they use more and more recently in order to manage the company more easily and better, and as a result achieve the best possible business results. Good results achieved in this way will inevitably position the company in a desirable place on the market and thus give...

By Mladen Milić, Jelena Lutovac

 Calculation and measurement of the impact of achieved business results with the contribution of marketing and product branding is a continuous process in every business environment. This type of evaluation is necessary so that management can determine the validity of various marketing concepts focusing on planning adequate marketing strategy ...

By Vucelja Lekić, Mladen Janjić, Nada Damljanović

 Traditional media are losing their attractiveness in the modern business environment, particularly among the younger population. At the same time, more and more people are shifting towards social media and relying on influencer endorsements. In these circumstances, it becomes evident that integrating influencers into the company's marketing s...

By Marija Vranješ, Dragana Gašević, Dragana Tomašević

 Human capital development has been identified by various authors as part of the economic growth determinant. It is impossible to achieve sustainable growth without matching the relationship between human capital and economic growth with appropriate capabilities. This study sought to examine the relationship among human capital development, ca...

By Awe Isaac Tope

 The position of the brand in the market of the 21st century is a very important question of the theory and practice of marketing. Brands rule the markets. Consumers feel more confident buying brands. Pandemics, wars, economic crises and the appearance of a large number of producers contribute to the fact that consumers feel insecure and that ...

By Miljenko Strnad, Biljana Rađenović Kozić

 The modern economic understanding equates company in terms of ownership, the owner of the alliance, and in this regard arises variable combination of the priority objectives in which priority is given to the objectives defined by the majority shareholders. The company is a complex organization that operates in terms of external and internal u...

By Ognjen Bakmaz, Darko Martinov, Dragan Vukasović

 The tourist themed routes go back almost 100 years. First of all, they are of great importance within the field of tourism, and even today they are effective tools for tourism development and rural development. In the 1990s, the first thematic tourist routes were created in Central and Eastern European countries. Their creation, operation and...

By Mónika Pentz, Tibor Gonda

 The growing trend of interest in Christian ethics and spirituality influenced organizational models and behavior. Spirituality gives meaning to every activity, including organizational leadership, and it provides a framework for using organizational models. The aim of the work is to connect the selected elements of the famous McKinsey model 7...

By Milan Resimić

 Human potential plays a significant role in the company. The basis of the business of every company is the quality of human potential, their abilities, skills, motivation... Motivation is one of the main factors that affects the work and productivity of employees. Greater employee motivation creates a greater motive for work, which contribute...

By Slađana Lolić