Social networks play an important role in various fields of companies' businesses. Numerous studies deal with analyzing the content shared with followers through these modern communication channels. What is shown through social networks are promises that are created and presented to followers to make a sale and build an emotional connection w...

By Dragana Gašević, Marija Vranješ, Dragana Tomašević

 In today's fast-paced, highly competitive and innovative environment, satisfying consumer needs is a major challenge for companies. In modern times, companies that operate as a whole that uses all their available resources survive successfully. In order to be able to use all its resources, it is necessary to connect all parts of the company i...

By Nikola Vojvodić, Milja Šteković, Darko Vaselić

 Internet marketing is a very important tool in the hands of management, which they use more and more recently in order to manage the company more easily and better, and as a result achieve the best possible business results. Good results achieved in this way will inevitably position the company in a desirable place on the market and thus give...

By Mladen Milić, Jelena Lutovac

 Calculation and measurement of the impact of achieved business results with the contribution of marketing and product branding is a continuous process in every business environment. This type of evaluation is necessary so that management can determine the validity of various marketing concepts focusing on planning adequate marketing strategy ...

By Vucelja Lekić, Mladen Janjić, Nada Damljanović

 Traditional media are losing their attractiveness in the modern business environment, particularly among the younger population. At the same time, more and more people are shifting towards social media and relying on influencer endorsements. In these circumstances, it becomes evident that integrating influencers into the company's marketing s...

By Marija Vranješ, Dragana Gašević, Dragana Tomašević

 Riparian and aquatic habitats being especially under threat, as these habitats represent important corridors for the spread of invasive speciesThe rapid spread of invasive alien plants worldwide has occurred as a consequence of intensive anthropogenic movement. Field research was conducted in riparian areas of 35 rivers in Serbia, following t...

By Živković Milic, Ana Anđelković, Slađana Popović, Bojan Damnjanović

 The position of the brand in the market of the 21st century is a very important question of the theory and practice of marketing. Brands rule the markets. Consumers feel more confident buying brands. Pandemics, wars, economic crises and the appearance of a large number of producers contribute to the fact that consumers feel insecure and that ...

By Miljenko Strnad, Biljana Rađenović Kozić

 Time management skill is increasingly becoming a significant indicator of healthcare workers' productivity in achieving the mission of providing quality healthcare services. In addition to the knowledge and skills they possess, healthcare organizations require their employees to develop successful time management skills, which involve goal se...

By Milica Stanković, Marko Slavković

 Financial portfolio management aims to allocate resources for optimal returns while mitigating risk. Traditional methods based on assumptions like normal return distributions and simplistic risk measures have limitations. Deep reinforcement learning (DRL) combines deep learning for feature representation and reinforcement learning for optimal...

By Fengchen Gu

 Eco design involves creating products with minimal environmental impact throughout their entire life cycle. This approach integrates sustainability principles into the design, production, and disposal processes. By integrating of eco design principles, companies can significantly reduce its environmental footprint, promote sustainability, and...

By Nevena Vukić, Dejan Kojić, Ljubica Janjetović