Social networks play an important role in various fields of companies' businesses. Numerous studies deal with analyzing the content shared with followers through these modern communication channels. What is shown through social networks are promises that are created and presented to followers to make a sale and build an emotional connection w...

By Dragana Gašević, Marija Vranješ, Dragana Tomašević

 This paper presents one algorithm for choosing optimal solution from a bivariant time series database. The presented algorithm uses a similarity measure to compare each object in the database to a specific suitable object. The proposed method is useful when dealing with multidimensional time series data, e.g., bi-variant time series, where c...

By Vucelja Lekić, Nada Damljanović, Mladen Janjić

 In today's fast-paced, highly competitive and innovative environment, satisfying consumer needs is a major challenge for companies. In modern times, companies that operate as a whole that uses all their available resources survive successfully. In order to be able to use all its resources, it is necessary to connect all parts of the company i...

By Nikola Vojvodić, Milja Šteković, Darko Vaselić

 Internet marketing is a very important tool in the hands of management, which they use more and more recently in order to manage the company more easily and better, and as a result achieve the best possible business results. Good results achieved in this way will inevitably position the company in a desirable place on the market and thus give...

By Mladen Milić, Jelena Lutovac

 Calculation and measurement of the impact of achieved business results with the contribution of marketing and product branding is a continuous process in every business environment. This type of evaluation is necessary so that management can determine the validity of various marketing concepts focusing on planning adequate marketing strategy ...

By Vucelja Lekić, Mladen Janjić, Nada Damljanović

 There is a complex relationship between competition in the product market and investment in business. On one hand, the relationship may be positive, while on the other hand, it might be negative. Various methodologies have been proposed to assess market power for the purpose of developing steps to mitigate or eliminate it. Commonly utilised m...

By Srđan Stojičić, Miloš Milovančević, Mirjana Miljanović, Nikola Simonović

 The position of the brand in the market of the 21st century is a very important question of the theory and practice of marketing. Brands rule the markets. Consumers feel more confident buying brands. Pandemics, wars, economic crises and the appearance of a large number of producers contribute to the fact that consumers feel insecure and that ...

By Miljenko Strnad, Biljana Rađenović Kozić

 The pandemic caused by the coronavirus (COVID-19) has had a significant impact on the global economy and in a very short period of time it changed society as a whole, the daily social activities of people, as well as the business activities of economic entities. "New Reality" has had an effect on international marketers, and accordingly on In...

By Miljenko Strnad, Biljana Rađenović Kozić

 The COVID-19 pandemic affected all countries both in social and economic dimensions. Currently, vaccination is considered to be one of the most efficient solutions which can stop the further spread of the virus. Therefore, the paper aims to understand the factors that determined the social approval of the COVID-19 vaccines in Romania. To get ...

By Balázs Boga

 In today’s volatile business environment, the Blue Ocean Strategy (BOS) has proved as a prominent framework for creating an uncontested market space for achieving sustainable growth. Applying this strategy also achieves a new way of adding value for consumers, clients, stakeholders, and consequently, the local community. This paper exam...

By Tatjana Mamula Nikolić, Svetlana Kralj, Mirjana Milovanović