In today's business environment, where traditional methods of differentiation are becoming less effective, strategic management of the service environment is becoming crucial for maintaining a competitive advantage. Through a strategically designed service environment, companies can directly influence the shaping of consumer perception by creating ...

By Simonida Vilić, Dajana Ajder

The challenges of the dynamic global market, whose effects are reflected in successful business, impose the need for every organization to deal more intensively with the management of employees' emotions in order to become and remain competitive. That is why more and more organizations are paying great attention to the development of emotional lite...

By Simonida Vilić, Sofija Pačariz

 The modern era is shaped by intense competition and demanding consumers, which is why companies abandon traditional communication methods and focus on digital media imposed by the development of information technologies. The presence of the company on the Internet is not a goal, but something that is taken for granted. The attention of the ma...

By Simonida Vilić, Ilić Milana, Ajder Dajana

 In order to improve the business management process, first of all, you need to improve the quality of your products and / or services. Many organizations, in terms of quality improvement, mean meeting the requirements of ISO standards. But other methodologies of quality improvement have appeared in the world and therefore this paper will deal...

By Mirko Miličević, Azemina Mašović, Simonida Vilić

 The changing environment challenges the managers of modern organizations how to achieve stability and the ability to create change, overcoming the instability that prevails in the market and ensuring success in chaos. New ideas, applied and exploited in a way that causes an increase in profitability, directly or indirectly lead to an increase...

By Simonida Vilić, Tatjana Dujaković