Entrepreneurial marketing represents a non-traditional, opportunity-driven marketing approach that is particularly relevant for small and medium-sized enterprises (SMEs) operating in dynamic environments. The aim of this study is to examine how the implementation of various aspects of entrepreneurial marketing influences the organizational performa...

By Gordana Rendulić Davidović, Nikola Radosavljević, Neda Nikolić, Miraš Milašinović

 This research will address the "selection of the optimal computer from the set of offers received by the company JUGOPLAST from Guča". The procedure for applying the PROMETHEE method and the Analytic Hierarchy Process (AHP) method will be presented. The practical application of the AHP method will be demonstrated using Expert Choice 2000 soft...

By Jasmina Ćurčić, Milan Vesković, Siniša Macan, Sandra Milunović, Neda Nikolić