21.11.2025.
Original scientific paper
Economics, Management and Еntrepreneurship
ENTREPRENEURIAL MARKETING AND ORGANIZATIONAL PERFORMANCE: INSIGHTS FROM THE MORAVICA DISTRICT IN SERBIA
Entrepreneurial marketing represents a non-traditional, opportunity-driven marketing approach that is particularly relevant for small and medium-sized enterprises (SMEs) operating in dynamic environments. The aim of this study is to examine how the implementation of various aspects of entrepreneurial marketing influences the organizational performa...
By Gordana Rendulić Davidović, Nikola Radosavljević, Neda Nikolić, Miraš Milašinović