The constant advancement of information technology is making billions of consumers more educated and informed about everything every day, making it far easier for them to make purchasing decisions. Good promotion significantly affects the growth of consumer interest in certain products and directly influences the consumer to make a purchase. For ...

By Mladen Milić, Marko Milić, Jelena Lutovac, Vedrana Blagojević

 Financial reports are published on the official websites of business entities, on stock exchanges (if the company is listed on the stock exchange), as well as in other ways so that they are fully accessible to the public. So, as a rule, these are documents that do not represent a business secret, but the goal is to familiarize all interested ...

By Marko Milić, Slađana Vujičić

 Financial analysis is the process of assessing a company's financial performance, health and sustainability by examining its financial statements, indicators, trends and other relevant financial data. It involves interpreting numbers to assess various aspects of a company's financial position and performance. Financial analysis is crucial to ...

By Marko Milošević, Marko Milić, Ognjen Bakmaz

 The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...

By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić