21.11.2025.
Original scientific paper
Economics and Management
THE STRATEGIC ROLE OF THE SERVICE ENVIRONMENT IN THE PROCESS OF ACHIEVING A COMPETITIVE ADVANTAGE ON THE EXAMPLE OF THE KRAS COMPANY
In today's business environment, where traditional methods of differentiation are becoming less effective, strategic management of the service environment is becoming crucial for maintaining a competitive advantage. Through a strategically designed service environment, companies can directly influence the shaping of consumer perception by creating ...
By Simonida Vilić, Dajana Ajder