21.11.2025.
Original scientific paper
Economics and Management
AI IN IT BUSINESS: PERCEPTIONS OF SERBIAN IT PROFESSIONALS ON THE IMPACT OF ARTIFICIAL INTELLIGENCE ON INDIVIDUAL PRODUCTIVITY
This paper explores the perceptions of Serbian IT professionals regarding the impact of artificial intelligence (AI) tools on individual productivity in the context of IT business. As AI technologies become increasingly integrated into everyday work environments, particularly in knowledge-intensive industries, understanding user attitudes and exper...
By Nikola Radosavljević, Gordana Rendulić Davidović, Cariša Bešić, Miloš Papić