In today's business environment, where traditional methods of differentiation are becoming less effective, strategic management of the service environment is becoming crucial for maintaining a competitive advantage. Through a strategically designed service environment, companies can directly influence the shaping of consumer perception by creating ...

By Simonida Vilić, Dajana Ajder

 The modern era is shaped by intense competition and demanding consumers, which is why companies abandon traditional communication methods and focus on digital media imposed by the development of information technologies. The presence of the company on the Internet is not a goal, but something that is taken for granted. The attention of the ma...

By Simonida Vilić, Ilić Milana, Ajder Dajana